Kwatinetz   Jeff Kwatinetz

Geragos & Geragos

256 5th Avenue
New York, NY 10001

644 South Figueroa Street
Los Angeles, CA 90017

Tel: 213-625-3900
Fax: 213-232-3255


Jeff Kwatinetz is a lawyer at Geragos & Geragos, APC. His practice includes civil rights and class actions.
Before joining Geragos & Geragos, Jeff Kwatinetz was the Founder and CEO of The Firm, a film and television production company, music management firm and record label that he re-launched in 2015. From 1997-2008, Kwatinetz founded and led the previous iteration of The Firm that grew to become the world’s dominant music, film and television management company with more than 30 multi platinum, platinum and gold artists and a diverse roster of clients across the industry. Kwatinetz developed innovative campaigns to transform artists such as Ice Cube, Snoop Dogg, Backstreet Boys, Kelly Clarkson, Korn and Jennifer Lopez into global brands. The Firm later entered into film and television management, representing such artists as Martin Scorsese, Leonardo DiCaprio, Vin Diesel, Rachel Weisz, and Cameron Diaz. Films in which the company’s clients appeared grossed more than $20 billion at the worldwide box office, earning 30 Academy Award nominations and winning seven.

As an accomplished entertainment executive he has developed many successful television and film projects at multiple networks and studios. He continues to run Ice Cube’s Cube Vision and their professional summer basketball league BIG3. Throughout his 20 year career, Kwatinetz has anticipated, defined, and contextualized market trends inclusive of generations of consumers. In doing so, he has gained a unique understanding of how the confluence of marketing, marketplace and media invoke emotion and a call to action among a global constituent.
Cube Vision, produced the 2015 blockbuster Straight Outta Compton, which grossed more than $200 million worldwide. As part of their nearly two decade long partnership, Cube Vision and Kwatinetz have over twenty-five film projects in active development, with upcoming projects including: Rocky Mountain High set at Universal, Oliver Twist set at Disney, and Excessive Force with Joe Roth financing and Carl Franklin set to direct.

In addition, Kwatinetz was the architect of the 2004 purchase of Warner Music from Time Warner by a private equity consortium led by Thomas H. Lee Partners and Bain Capital. The deal resulted in more than a $1 billion profit for investors. Leveraging his M&A work, he also helped launch VMG Partners, a $325 million private equity fund focused on consumer brands and acquired the majority stake and successfully relaunched Pony, turning around the iconic footwear and apparel lifestyle brand.